Samantha Wong
samobobbio@gmail.com | @samobobbio | in: SamanthaWong
To view my pdf resume please visit: https://acrobat.adobe.com/id/urn:aaid:sc:US:b11839a9-8d35-4fe6-810e-fd0f5d2601f2
PROFESSIONAL HIGHLIGHTS
· Digital Content Strategy & Brand Management: Develop and execute multi-channel content strategies across social
media, web, email, photography, video, and print, creating compelling visual and written storytelling that strengthens brand
identity, engages audiences, and advances organizational initiatives.
· Creative Campaign Leadership: Lead the concept, design, and production of high-impact marketing assets (including
educational publications, digital campaigns, billboards, transit advertising, vehicle wraps, and promotional materials) using
Adobe Creative Suite to deliver cohesive, mission-driven communications.
· Community Engagement & Outreach: Design branding and marketing collateral for public outreach, fundraising, volunteer
engagement, and community initiatives, increasing visibility and fostering meaningful connections with diverse audiences.
· Production & Vendor Management: Oversee technical production workflows, pre-press preparation, print specifications,
and vendor coordination to ensure high-quality execution across digital and physical media while maintaining brand
standards.
· Content Optimization & Analytics: Optimize digital content using SEO best practices and leverage performance analytics
to improve search visibility, audience engagement, and the effectiveness of marketing campaigns.
EXPERIENCE
Digital Content Creator | Habitat for Humanity of Omaha
Omaha, NE | 2026 – Present
· Digital Content Strategy & Storytelling: Develop and execute engaging multimedia content across social media, email
marketing, website, photography, and video platforms, crafting compelling visual and written stories that highlight
homeownership, volunteerism, donor impact, and community initiatives while maintaining a consistent brand voice.
· Multimedia Production & Social Media Management: Capture, edit, and produce high-quality photography and video
while planning, creating, scheduling, and publishing content across multiple digital platforms to strengthen brand
awareness and increase audience engagement.
· Integrated Marketing Campaigns: Collaborate with cross-functional teams to develop and execute marketing campaigns
and creative materials that support fundraising, volunteer recruitment, community outreach, and organizational
communications. A couple campaign examples include Let’s Open the Door Call For Artists, and You Got This.
· Digital & Print Communications: Designed and produced a diverse portfolio of digital and print collateral, including Brew
Haha’s 20th Anniversary illustrated design, logos and brand guide to the “You Got This” campaign, and other digital and
print materials for events such as Voices in Action, Key Conversations, and more.
· SEO & Website Optimization: Improve website performance and discoverability by implementing SEO best practices,
including keyword research, metadata optimization, content structuring, and user-focused digital content strategies to
increase organic traffic and engagement.
· Analytics & Performance Optimization: Monitor digital performance metrics and audience insights to evaluate campaign
effectiveness, optimize content strategies, and support data-driven marketing decisions that advance organizational goals.
Graphic Design & Communications Intern | Metropolitan Utilities District
Omaha, NE | 2023 – 2025
· Environmental Design: Led the end-to-end design and production of large-scale environmental graphics, including vehicle
wraps, billboards, transit advertisements, and other public-facing marketing materials supporting District infrastructure
initiatives.
· Digital & Print Communications: Designed and produced a diverse portfolio of digital and print collateral, including the
Gas & Water Children's Activity Book, branded marketing materials, event assets, and communications for internship,
employee engagement, and community outreach programs.
· Multimedia Storytelling: Captured, edited, and produced high-quality photography and video content that translated
complex utility initiatives into engaging, accessible stories for customers, employees, and the Omaha community.
· Creative Collaboration & Brand Management: Partnered with Creative Design and Digital Media Specialists to
conceptualize and execute integrated marketing campaigns, ensuring all creative assets adhered to District brand
standards, accessibility requirements, and production best practices.
Brand Identity & Administrative Assistant | University of Nebraska at Omaha
Omaha, NE | 2022 – 2023
· Brand Asset Management: Managed the production of official university identification (MavCards), ensuring strict
adherence to institutional brand standards and photographic quality guidelines.
· Operational Precision: Maintaining professional accountability for office operations.
EDUCATION
University of Nebraska at Omaha (UNO) | Omaha, NE
Bachelor of Arts in Studio Art | December 2025
· Concentration: Graphic Design | Minor: Art History
· Academic Excellence: Cumulative GPA 3.8
· Chancellor’s Scholarship Recipient | Graduated with Honors
AWARDS & EXHIBITIONS
· 2026 | Let’s Open the Door Exhibition, Lowes, Habitat for Humanity of Omaha
· 2026 | Clover 24 1st Anniversary Exhibition
· 2025 | B.A.S.A. Senior Exhibition, UNO Art Gallery
· 2025 | Illustration in Color, Clover 24 Gallery
· 2025 | Mixin’ It Up, Hot Shops Art Center
· 2025 | UNO School of the Arts Pop-Up Exhibition, The Church Art House
· 2024 | Elementary Ceramics Open House, UNO Sculpture Lab
· 2023 | POST Banquet Exhibition Collaboration, KANEKO
· 2020–2021 | Gold Key Award & 2 Honorable Mentions, Scholastic Art & Writing Awards
